Founder’s Story — How TAYYIB CO. Began

TAYYIB CO. began with something deeply personal.

Like many others, I loved wearing lipsticks — trying different shades, following trends, and expressing myself through beauty. But over time, my lips became extremely dry, sensitive, and prone to irritation.

What seemed like a small issue slowly turned into a recurring discomfort I couldn’t ignore.

That’s when I started questioning what I was applying every day. Ingredients I never paid attention to suddenly mattered. I realized how easily we trust products without truly understanding them.

At the same time, I struggled to find lip products in India that were vegan, cruelty-free, and halal-conscious, while still being gentle enough for everyday use.

That gap stayed with me.

TAYYIB CO. was created from that need — not just for me, but for anyone who has ever felt the same struggle between beauty and comfort.

Our goal is simple:
To create lip products that feel right — comfortable, thoughtful, and made with care.

We believe beauty should never come at the cost of your well-being. It should enhance you, not harm you.

Every product we aim to create is rooted in that intention — to be kind to your lips, and true to you.

This isn’t just a brand.
It’s a response to a problem many of us didn’t realize we shared.